Foreign brands are back in China. But the economy has cooled and domestic competition is dug-in.

Experts told MarketWatch the key to connecting with Chinese customers is being willing to depart from home-market strategies and embracing local tastes.

Dec 23, 2024 - 14:30
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Foreign brands are back in China. But the economy has cooled and domestic competition is dug-in.
Experts told MarketWatch the key to connecting with Chinese customers is being willing to depart from home-market strategies and embracing local tastes.

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