X’s depressing ad revenue helps Musk avoid EU’s strictest antitrust law
X invoked tanking ad revenue to remove threat of DMA gatekeeper designation.
Following an investigation, Elon Musk's X has won its fight to avoid gatekeeper status under the European Union's strict competition law, the Digital Markets Act (DMA).
On Wednesday, the European Commission (EC) announced that "X does indeed not qualify as a gatekeeper in relation to its online social networking service, given that the investigation revealed that X is not an important gateway for business users to reach end users."
Since March, X had strongly opposed the gatekeeper designation by arguing that although X connects advertisers to more than 45 million monthly users, it does not have a "significant impact" on the EU's internal market, a case filing showed.
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